#GreenTok

I devised a concept for a TikTok ‘value exchange product’ that I then created — from the copy writing to the design concept, layout and illustration.

This asset was commissioned as part of Greenpeace UK’s paid advertising campaign on TikTok. The strategy behind the concept was to harness an existing TikTok trend (#CleanTok) and reframe it, thereby reaching new audiences and gaining Greenpeace supporters.

You can see the full guide here.