Pole to Pole Expedition

I designed and delivered a comprehensive suite of campaign materials for an international ship tour travelling from the North to the South Pole in support of the Global Ocean Treaty.

This included banners, t-shirts, hats, and a full range of on-ship graphics, ensuring every photo opportunity was consistently branded throughout the journey. The work extended the campaign into a highly visible, mobile environment operating across international waters and diverse media contexts.

In collaboration with flag-maker Liz Cooke, I also developed a series of location-specific flags for each stop on the tour, using end-of-roll spinnaker fabric to create zero-waste, upcycled pieces. These flags became both symbolic markers of the journey and practical storytelling tools.

All materials were designed within a campaign identity created by Lovers, which I expanded and adapted to meet the scale and complexity of a global campaign supported by actor Shailene Woodley.